The idea is very simple: People who like my work will take one of my sketches, and run with it. Using their own individual style and whatever medium they want, they will create an entirely different visual execution of my original. They will keep the words but totally re-imagine the visuals. They will create something entirely new from the same idea. An artistic cover version, if you like.
If you want to join the illustruous list of participents or follow the progress then head over to http://takeitandrun.wordpress.com where it all happens